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  Naturally appealing  
  Nothing completely transforms the look and feel of a room like floor tiles. The combinations of colours, styles, and shapes for flooring are vast, and they complement every possible décor setting – be it traditional, contemporary or modern. Tiles hold the edge over other flooring choices in terms of durability, ease of maintenance and cleaning making them the premium choice for homeowners worldwide.  

“Tiles have invaded into our living space with options in various sizes, colours, textures and matching decors to enhance the look of the flooring. Their advantages – such as durability, frost and fire resistance, ease of maintenance and cost-effectiveness – make them a popular choice over other alternatives,” comments Abdulla Mahmood, RAK Ceramics’ general manager for marketing and corporate communication.


Not long ago, particularly in the Gulf, wall-to-wall carpets were the convention option, according to Shirish Jain, the director at Matrix Finishes in Dubai, UAE. “Today, smaller rugs are used only to add warmth to the floor. The arrival of porcelain tiles sparked a revolution in flooring styles. Both the construction boom and the economic downturn acted as catalysts in the demand for porcelain tiles which currently is the preferred choice in the UAE,” he says, adding that tiles currently account for more than 50 per cent of the total flooring projects in the region.